Tell us about the Maison Hädenn brand.
Maison Hädenn is a French brand of organic, eco-responsible hair care products made in France. Our aim is to offer a new shampoo in the form of a dilutable powder. Once purchased, simply dilute the powder with water in a refillable bottle to reconstitute a bottle of liquid shampoo. The result is a zero-waste shampoo that lathers up and smells great!
This idea first came to me when I realised that for some people it is It’s hard to find a shampoo that ticks all the boxes, i.e. a zero waste and organic shampoo, without forgetting the pleasure and ease of use of the liquid format. On the other hand, when you buy a conventional shampoo, you are buying a plastic shampoo that is 90% water. The bottle ends up in the bin with controversial ingredients.
The idea is to offer more responsible products, made from 100% natural, Breton active ingredients. All with a zero-waste approach, because our products are refillable and plastic-free.
MPO’s mission is to create a link between brands and consumers. What is Maison Hädden’s relationship with its community?
It’s a special relationship that’s based on exchange and co-creation. As proof of this, we have chosen to run a launch campaign on the KissKissBankBank to raise awareness of the brand and launch production. Right from the start, there was a huge response.
This campaign has also enabled us to grow the Maison Hädenn community. This community played a key role in the design of our shampoo. In fact, each formula was submitted to our beta testers and then improved based on their feedback.
What are the brand’s values?
Maison Hädenn’s values are reflected first and foremost in its name. Hädenn means seed in Breton, and the idea is to sow good and beautiful seeds thanks to the ecological dimension and the hair care benefits of the product. What’s more, our shampoo also has a solidarity aspect: 1% of our turnover is donated to a charity.
An association supporting pregnant women in difficulty in Vannes. When you buy a Maison
Hädden product, you’re doing something good for yourself and for others.
We chose MPO as our packaging partner because of its relationship with customers, its ecodesign approach and its local presence. These are values that are in line with those of Maison Hädenn, namely a commitment to ecology and quality. Our partnership also reflects our shared vision that it is possible to design good and beautiful products while respecting the planet.