Packaging, and in particular the folding box for beauty products, plays a crucial role. Not only does it protect the product, but it is also a key element of the brand image and customer experience. At MPO International, we understand the importance of choosing the right packaging for your beauty products.
Why is the choice of folding box important?
Choosing the right type of packaging for your beauty products is essential for a number of reasons:
- Product protection: It protects the product from damage during transport and storage. It must be robust enough to withstand shocks, while being adapted to the sensitivity of the product.
- Attractiveness: It is often the first point of contact between the product and the consumer. Attractive design and presentation can attract attention and encourage purchase.
- Customer experience: It can enhance the user experience. It should be easy to open and close, and offer a pleasant grip.
- Brand image: It contributes to your brand’s visual identity and reflects the care and attention you give to your products and your customers.
The different types of folding boxes for beauty products
Just like boxes, there are a variety of folding boxes for every beauty product, each designed to meet specific needs.
Case with retractable legs
The retractable-leg case is a versatile, easy-to-assemble packaging solution. This type of packaging is particularly popular for its simplicity and efficiency.
The advantages :
- Quick and easy to assemble
- Good protection for lightweight products
- Adaptable to different product shapes and sizes
This folding box is ideal for lightweight products such as creams, serums and lipsticks.
SEMI AUTOMATIC BOTTOM
The semi-automatic bottom case combines ease of assembly with good robustness. The base closes automatically with a light touch, offering greater stability than cases with retracted legs.
The advantages :
- Quick and easy to assemble
- Good protection and stability
- Ideal for medium-sized products
This case is ideal for medium-sized products such as lotions and hair care products.
AUTOMATIC BOTTOM
The automatic-bottom case is designed for maximum strength and ultra-fast assembly. It’s perfect for products requiring extra protection.
The advantages :
- Extremely fast assembly
- High protection and durability
This packaging is ideal for heavier or more fragile products, such as perfume bottles and jars of cream.
Want to find out more about cases for beauty products? Our team will be happy to advise you on your project.
FOLDING BOX
The flexible folding box is an elegant and practical packaging solution. It stands out for its flexibility and ease of storage, as it can be folded flat when not in use.
The advantages :
- Easy to store and transport
- Easy to assemble
- Elegant, neat appearance
This packaging is ideal for top-of-the-range skincare and beauty products, such as skin care kits and gift sets.
Special folding boxes
The special folding box is tailor-made to meet the specific needs of each product. Whether it’s a unique shape, a special finish or additional functionality, it can be fully customised.
The advantages :
- Complete customisation
- Perfect adaptation to the product
- Varied material and finish options
This case is ideal for products requiring unique and distinctive packaging, such as limited editions and luxury products.
How do you choose the right case for your product?
1. The nature of the product
The choice of packaging is crucial for your product, as it plays an essential role in protecting it and making it attractive to consumers. Fragile products such as pots of cream or bottles of perfume need a sturdy case to protect them from knocks. Conversely, a top-of-the-range product requires refined, elegant packaging that reflects its value and brand image.
2. Brand image
Packaging is a direct reflection of brand identity.
- High-end: If you want to position your products as luxury items, opt for luxurious materials and finishes. For example, metallic finishes or special embossing can add a touch of sophistication.
- Ecological: If your brand is based on ecological values, opt for recyclable or biodegradable materials. Recycled cardboard or water-based inks can reinforce your brand’s eco-responsible image.
3. The budget
Although top-of-the-range packaging can offer a better presentation, it can also considerably increase the cost of production. It’s important to strike a balance between quality and cost.
4. Environmental impact
Today, more and more consumers are aware of the environmental impact of the products they buy. Opting for eco-friendly packaging can not only meet this demand, but also reinforce the positive image of your brand.
Conclusion
The choice of packaging for your beauty products is a strategic decision that influences product protection, customer experience and brand image. At MPO International, we can help you make this decision by offering you a wide range of packaging to suit your needs.
It is essential to consider the nature of your product, your brand image, your budget and the environmental impact. By making the right choice, you’ll not only be able to protect your products effectively, but also win the loyalty of your customers.
To find out more about our work on cases for beauty products, take a look at some of our projects.