The 5 essentials of effective POS advertising
POS is one of the most popular marketing tools used by brands. When used appropriately, it can be a formidable means of optimising sales while reinforcing a brand’s image in the eyes of its customers. To help you design an effective POS display, MPO offers a reminder of the 5 fundamentals. Anticipate your POS project […]
How do you eco-design your packaging?
As the pace of change accelerates around the world, consumers are demanding more from the products and services they buy. These demands are prompting brands to adopt a responsible approach that is consistent with their values, as well as opening up to new trends in terms of eco-responsible packaging. It is vital to find solutions […]
How do you choose your logistics partner?
When you want to outsource your logistics, choosing the most suitable subcontractor is an important step towards efficient management.However, on the market, each service provider has its own level of service, while some choose to specialise in a very specific sector.Between all these offers, finding a logistics partner can be a tedious task.To help you, […]
Which folding boxes should I choose for my beauty product?
Packaging, and in particular the folding box for beauty products, plays a crucial role. Not only does it protect the product, but it is also a key element of the brand image and customer experience. At MPO International, we understand the importance of choosing the right packaging for your beauty products. Why is the choice of folding box important? […]
How to make eco-friendly vinyl? – MPO International
Limit the carbon impact of your vinyl Introduction: the evolution of vinyl The vinyl record, a symbol of nostalgia and authentic sound, is making a spectacular comeback. In 2023, sales of vinyl records in the United States surpassed those of CDs, reaching 1.4 billion dollars, a first since 1987. The strong demand from young adults […]
How do you choose the right box for your product?
Box packaging is a crucial element in the protection, presentation and promotion of your product. It must meet the specific needs of your product while reinforcing your brand image. Here is a detailed guide to help you choose the ideal box for your product. Understanding your product needs Every product has unique requirements in terms […]
A custom packaging for an advent calendar
Our advice to help you make the right packaging choices The Advent calendar is THE flagship product for the festive season. A box that guarantees a 24-day countdown to the month of December. The best calendars are making the rounds on the web and in the shops, and everyone is snapping them up. To create […]
Which model of box for my product?
“Whether you’re looking for a Lift off lid box, shoulder box or Clamshell box, it’s often difficult to find the ideal box for your product. MPO takes a closer look at the subject. Here’s a brief overview of the different models available, and their advantages and disadvantages.” Clamshell box This model consists of a box […]